This winter, H&M made an enchanting collection and a quite spectacular campaign for the holidays with two superstars starring: Tony Bennett and Lady Gaga.
Being a model is not something unknown to Gaga, since she posed for Versace at the beginning of this year. But now she glows next to another star, Tony Bennett (the 17-time Grammy Award winner jazz singer) in H&M's Christmas campaign.
Moreover Gaga and Tony not only cooperate in the Holiday collection campaign: on September 23 they published a joint album called “Cheek to Cheek”, which contains the song of the H&H campaign video:
The two stars have been planned the joint album for years, as Gaga has always been a big fan of the jazz singer. They met at a concert in 2011 the first time, and after a lengthy planning the two singers finally began working together in the beginning of last year.
However, the campaign is a remarkable for another aspect too: H&M is raising money for CARE throughout the holiday season. The humanitarian organization is working to help to the most disadvantaged women and girls fight against global poverty. To realize this, H&M is selling a special gift stickers package in all their stores and H&M Conscious Foundation doubles the price of each sold pack and donates it to CARE. After all, Christmas should be always about this: the joy of giving and love.