Must-have accessory for women
Posted by Ágnes Taraszovics · Mar 18, 2014

Toyota has effectuated the dream of many girls, when introduced the new Yaris design. The Yaris Hybrid Graphic was made by the contribution of 3 French fashion houses, and the result became amazing. And naturally, it has all the advantages of the hybrid Toyotas.

Toyota has been involved in women's fashion through its support CAPSULE lounge, that
reflects the view of the current consumer with an innovative approach to fashion shows, and combines upscale and independent designers. After the careful design process, the 2014 Paris Fashion Week was the perfect venue to show off the Yaris Hybrid – not just because of its stand-out style and city-suited hybrid system, but also because this car is 100% French. In addition to the French chic and the sophisticated appearance, it was produced in France at the Toyota Motor Manufacturing in Valenciennes, a few hours north of the capital. Because of these, this special edition Graphic model of the French market could be a must-have accessory for all women who strive for perfection, especially that this car is not even available in the UK.

Although the Paris debut was perfect, insiders get acquainted with the Graphic collection one week earlier. A week before the Parisian catwalks, Toyota presented its new project "On the road", a collaboration established with the three French brands, who have been entrusted with the new Toyota Yaris Hybrid Graphic to express their art. The presentation of the results has been delegated to Alka Balbir, a talented young French actress and singer.

The essence of the collection is that these eye-catching cars are wrapped in vivid prints, created in collaboration with 3 fashion houses: Cacharel, Calla and Surface to Air. The same design was also used to capsule collections for each brand featuring dresses, scarves, trousers, shorts and bomber jackets.

All three of the fashion houses displayed their own characteristics on the cars. Cacharel revisited their traditional bright patterns with this white-based, floral look:


Calla's version of the Yaris Hybrid Graphic reminds of the surging sea and a cool, summer waterfall with the blue pattern:


Surface To Air created a black-based, Christmasatmosphered design with greenpine needles and red flowers:


If anyone has any doubt after all these, I can assure them: that’s the perfect solution for birthdays, wedding anniversaries, peace-offering gifts or any other situations where conventional techniques fail. This won’t.

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