The world-famous action hero became the ambassador of a Hungarian company - you can already watch the first ad he is starring in.
We can see Hollywood stars and celebrities in advertisements, this is not a big deal. Some of them become ambassadors of cosmetic brands, others advertise cars, and there are some who are faces of different beverages (if you remember the funny Heineken ads with Benicio del Toro, you know what we are talking about).
But there wasn’t anyone of these Hollywood stars with an active career who would have been the ambassador or a Hungarian brand – right until now. Because Hell Energy drink managed to sign a contract with one of the biggest action heroes of the world, Bruce Willis.
Why him? Because they characterise themselves as a brand focusing on dynamic energy, strength, and quality as major values. So they needed someone, a well-known person who embodies these values. They had several names on their list but finally they chose Bruce Willis who didn’t say no to this cooperation.
The ad was shot in January in New York, and is available to watch from 2 April in Hungary and in 50 countries Hell Energy company is exporting beverages to.
https://www.youtube.com/watch?v=4WXBlGogezM
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