This is the fourth video from the “Spice Of Europe” campaign.
The Hungarian Tourism Agency launched its campaign called Spice of Europe last year, and now the series got its 4th part. The aim of the new short film is to present: Budapest is truly a four-season destination, which always holds exciting event and surprises. The new image video aims the younger generation with fast cuts, swirling images and music by Ivan and the Parazol.
The new video, entitled Budapest 365 was filmed for a whole year, as it presents Budapest in all four seasons. It also features Hungarian gastronomy, festivals, the Városliget ice rink, summer afternoons, the frozen Danube and the Budapest metro – among many other things. The video shows the city through the eyes of the people living here: the short film features Katinka Hosszú and Tamás Széll, as well as athletes, painters, dancers, sculptors and tattoo artists, and even the world champion of Rubik's Cube.
Earlier parts of the Spice of Europe series have already featured main attractions, cultural and artistic diversity, spas, high-quality services and hospitality, and now the main target became the young, experience-seeking families and individuals.
The undisguised goal of the current campaign is to restart tourism after the epidemic, therefore, on June 1, the first domestic campaign was launched, followed by a campaign focusing on the wonders of Budapest for the domestic audience. In parallel with the border openings, foreign campaigns were also launched, including the Budapest - Spice of Europe video. In the first period, the Hungarian Tourism Agency will promote Budapest in Austria, Germany, France, Poland, the Czech Republic, Slovakia, Serbia and Israel.